Is my data shared with other Colorado DMOs or businesses?
No. You will see other websites in aggregate that people visited before yours. But nothing sensitive. You probably already knew that people went to another website before (and after) yours.
Isn’t this the same as Google Analytics?
No, not really. Google Analytics will show you that many people came from organic searches. But what gave them the idea to search for your brand? The MTN repeatedly shows that as much as 1/2 your organic traffic comes from partner websites first. For one business 1/3 of their website traffic came Colorado.com and a local DMO website. So, it’s similar but provides far more context.
Are there other Traveler Profile databases?
Yes, there are. None as focused, targeted, valuable as The MTN. And none that let you ladder up to CTO’s highly successful advertising like The MTN. There are some very good options, this one is sponsored by CTO to keep it cost effective.
Does The MTN store Personally Identifiable Information (PII)?
No. You can connect your MTN data to other systems. But, we won’t store PII in The MTN.
It’s a good idea to have one and let people know what you’re doing with any data you collect.
Can I just access my data, I’m curious?
Yes, you can see your data in the reports. If you want to see more than just the information available there, you can access it via an API or make changes to your reports.